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Founder-Led Since 1997 You work directly with Tony Paris, the founder of AppWT — same person from quote to launch. No sales reps. No account managers.
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Platform-Specific Social Management

We run your social media for one site you pick, like Instagram or TikTok, with a plan made just for it. Think of it as hiring one coach who only trains you for one sport so you get really good at it.

Starting at
$2,497/mo
Nationwide
U.S. coverage + 5 countries
5.0★
112+ reviews
29
Years in business
600+
Sites built & hosted
A+
BBB accredited

The Challenge

Detroit businesses manage social media generically without understanding that Facebook groups, LinkedIn articles, and TikTok trends require completely different approaches.

Our Solution

AppWT manages each platform using strategies designed for its unique algorithm and audience. Your presence grows through platform-specific expertise instead of one-size-fits-all posting.

About Our Platform-Specific Social Management Services

Platform-specific management maximizes results through deep expertise. AppWT manages individual social channels using strategies designed for each platform algorithm and audience behavior. Facebook management emphasizes community building and local engagement. Instagram focuses on visual storytelling and influencer collaboration. LinkedIn prioritizes thought leadership and B2B networking. TikTok captures trending opportunities and creative formats. Twitter delivers real-time engagement and industry commentary. We handle content creation, posting schedules, community interaction, hashtag research, and performance optimization specific to each platform. Lansing businesses achieve better results with platform-specific expertise than spreading generic content across all channels.

What's Included

✓ One platform, with a strategy built for its conventions
✓ Native format content rather than cross-posted assets
✓ Posting cadence matched to that platform's audience
✓ Community management and comment replies
✓ Platform-native metrics interpreted correctly
✓ Monthly review of what performed and why

Technical Details

Platform-specific social media management requires deep expertise in each ecosystem's unique algorithmic prioritization, content format specifications, audience demographics, and native feature utilization. Facebook management encompasses feed optimization, Stories deployment, Reels production, Group moderation, Messenger automation, and Meta Business Suite utilization for cross-platform publishing. With 3.07 billion monthly active users globally and over 70% U.S. population penetration, Facebook remains critical for brand awareness and community building, though organic reach continues declining (averaging 5.2% for pages under 10K followers), necessitating strategic paid amplification. Instagram management demands mastery of the visual-first ecosystem including feed posts (1080x1350px optimal), Stories (1080x1920px, 24-hour ephemeral content), Reels (9:16 vertical video, 15-90 seconds, currently receiving algorithmic prioritization with 22% more reach than static posts), Carousels (up to 10 slides, averaging 1.92% engagement versus 1.74% for single images), and Shopping features with product tagging. The platform's algorithm rewards engagement velocity (early interactions within 30-60 minutes post-publication), consistency, and authentic community interaction. LinkedIn management commands premium pricing ($1,000-$5,000/month) due to its B2B focus and longer sales cycle attribution requirements. Content strategy emphasizes thought leadership positioning, employee advocacy programs, LinkedIn Articles (long-form content receiving extended distribution), native document carousels (PDFs generating 2-3x engagement), and LinkedIn Live streaming. TikTok management requires understanding the For You Page (FYP) algorithm which prioritizes watch time completion, repeat views, shares, and comment engagement over follower count. Content production necessitates vertical video expertise (1080x1920px), trend participation within 24-48 hour relevancy windows, native sound utilization, and authentic creator-style aesthetics.
Industry Insight

Under Promise, Over Deliver

Better to lose a sale from honesty than make a sale from dishonesty. Set realistic expectations, then exceed them. This single principle has built more successful businesses than any marketing tactic.

-- AppWT Core Philosophy

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Service Area

Platform-Specific Social Management Across Metro Detroit & Beyond

Our headquarters sits at Five Mile and Farmington in Livonia. We have served Michigan businesses since 1997 — 29+ years from one home base, now serving clients nationwide across the United States and in five more countries.

Livonia Home Base

One platform, learned properly. Managed from Livonia so the conventions of that single network are followed rather than approximated across five.

Wayne County Corridor

Native formats only. Content for Westland, Garden City, Plymouth, Canton and Dearborn accounts is made for that platform, never cross-posted from another.

Oakland County

Cadence set by that audience. Farmington Hills, Novi, Southfield, Birmingham and Troy accounts post when their followers are actually present, from account data.

Beyond Metro Detroit

Its own metrics, read correctly. Flint, Ann Arbor, Lansing, Grand Rapids and 21-state clients get that platform's definitions applied rather than borrowed from another.

Not in Metro Detroit? We work remotely with clients nationwide. Reach out for a free consult.

Frequently Asked Questions

Quick answers about our platform-specific social management services.

We run your social media for one site you pick, like Instagram or TikTok, with a plan made just for it. Think of it as hiring one coach who only trains you for one sport so you get really good at it.

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Ready to Get Started?

Let's discuss how our Platform-Specific Social Management services can help your business grow. Free consultation, no obligation.

Same-Day Response No Contracts Required Transparent Pricing

AppWT Web & AI Solutions — Under Promise, Over Deliver since 1997.